|
|
Market Area Analysis in Retailing Based on GIS |
YANG Li-jun, ZHU Hua-lan, WU Jian-ping |
(Urban and Environmental Dynamics Course Open Laboratory,East China Normal University,Shanghai200062,China) |
|
|
Abstract Scientific and rational analysis of market demand and site selection becomes the important basis of retailer' s investment decision. First, this paper introduces basic course and corresponding analytical method of the retail market area analysis. Second, on the basis of commercial geographical information management system, we structure three commercial application analytical models: analyzing of the index of retail saturation, market area dividing, estimating of the demand of retail stores, having realized the ration and visual analysis of the market area. Finally, we take the hypermarkets in Xuhui District of Shanghai as an example to test the model.
|
Received: 24 December 2002
Published: 23 November 2011
|
|
〔1〕 梁龙男.关于利用GIS构建商圈分析模型的研究〔J〕.市场与人口分析,1998,4(5):10~15.
〔2〕 郭丽敏,郭毅.商圈理论与零售经营管理〔J〕.中国流通经济,2000,(3):25~28.
〔3〕 连锁经营网点布局.www.linkshop.com.cn.
〔4〕 史哲元.浅议连锁店的选址分析〔J〕.经济问题,1998,(6):56~58.
〔5〕 Okabe A.A Computational Method for Estimating the Demand of Retail Stores on A Street Network and Its Implementation in GIS〔J〕.Transaction in GIS,2001,5(3):209~220.
〔6〕 牛文元.理论地理学〔M〕.北京:商务出版社,1992. |
No Suggested Reading articles found! |
|
|
Viewed |
|
|
|
Full text
|
|
|
|
|
Abstract
|
|
|
|
|
Cited |
|
|
|
|
|
Shared |
|
|
|
|
|
Discussed |
|
|
|
|